Professional Summary

I am the recipient of the 2019 Folio: Eddie and Ozzie Award for Best in Show recognized for excellence in design. With over 15 years of experience in UI/UX, I specialize in translating complex business goals into intuitive, effective, and visually compelling digital experiences.

Throughout my career, I’ve designed and led projects across a wide range of platforms, including enterprise portals, internal applications, mobile apps, and websites, each focused on solving real user problems with practical, user-centered solutions.

My approach combines strategic thinking, user empathy, and data-informed decision-making. I dive deep into understanding user behavior, business objectives, and technical constraints to create interfaces that are not only beautiful but also purposeful. I rely on rapid prototyping, usability testing, and iterative refinement to ensure the end product truly aligns with user expectations and business outcomes.

What sets me apart is my ability to balance creativity with functionality. I think like a strategist, empathize like a user, and deliver like a designer. While aesthetics are important, I prioritize creating experiences that feel natural, accessible, and emotionally resonant. I integrate psychology, behavioral insights, and storytelling to design solutions that users don’t just navigate but connect with.

I don’t just design interfaces. I create experiences that are intuitive, engaging, and meaningful. My goal is to make every interaction seamless, human-centered, and impactful.