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Case Studies
Case studies focused on enterprise platforms, AI-informed workflows, operational systems, and user-centered product design. Each project demonstrates how research, strategy, analytics, and scalable UX thinking translate complex business challenges into intuitive digital experiences.
Driver App
A modern driver mobile app designed to simplify freight management, streamline load visibility, and support drivers on the road. This case study highlights how intuitive UX, clear workflows, …
All-In-One Dispatch Operations Platform
A centralized dispatch platform built to improve load assignment, enhance real-time visibility, and streamline communication across operations teams. This case study highlights how intuitive UX, structured workflows, and …
Freight Carrier & Broker Operations Platform
A unified carrier portal designed to centralize load tenders, shipment visibility, documents, and settlements in one place. This case study highlights how intuitive workflows, clear data presentation, and …
General Mills Ad Builder
A streamlined digital experience created to help General Mills partners access marketing assets, customize campaigns, and maintain brand consistency. This case study highlights how intuitive UX, organized content …
Michelin Ad Builder
A self-service ad builder that enables dealers to quickly create brand-safe, compliant Michelin campaigns without design support. This case study highlights how intuitive customization, automated approvals, and protected …
Southeast Missouri State College
A modern higher-education web experience designed to simplify academic exploration, support prospective student decision-making, and strengthen the university’s digital brand. This case study highlights how research-driven UX, clear …
Fort Lewis College
The prospects for a company operating in this new market are varied and exciting. The potential commercial opportunities are very significant indeed. This case study looks at Freeserve, …
Bluefield College
A refreshed higher-education web experience built to clarify academic offerings, support prospective student recruitment, and elevate Bluefield College’s digital presence. This case study highlights how research-driven UX, improved …
Columbus State University
A redesigned university website focused on improving program discovery, supporting recruitment goals, and strengthening CSU’s digital brand. This case study highlights how research-driven UX, intuitive navigation, and streamlined …
Rutgers School of Communication and Information
Rutgers School of Communication and Information partnered with me to modernize its digital experience—simplifying program discovery, clarifying enrollment paths, and showcasing research and student stories. This case study …
