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Behind every dashboard is a person making a decision.
Better research creates better products.
Better products create better decisions.
Better decisions create better outcomes.
Designing products that support confident action.
The interface is only one part of the experience. This journey shows how research becomes product decisions, how dispatchers use clearer operational context, and how those decisions help drivers and customers when conditions change.
Solving complex problems in enterprise environments.
Selected product design work across transportation, logistics, enterprise platforms, mobile products, and higher education.
Track Freight
An intelligent freight operations platform focused on visibility, workflow prioritization, route intelligence, and decision support.
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Dispatch Operations Platform
Operational visibility, load assignment, real-time tracking, alerts, and workflow coordination.
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Driver and Freight Workflows
Connected products designed for dispatchers, freight brokers, operations teams, and drivers.
Explore Transportation Work →Turning data into clearer product decisions.
I use AI, analytics, and behavioral insights to accelerate research, identify meaningful patterns, evaluate product performance, and support more informed product decisions.
AI should improve understanding, not replace human judgment.
I use AI to support research synthesis, workflow analysis, concept exploration, content organization, and future-state product thinking. Product decisions remain grounded in user needs, evidence, and business context.
Organize interview findings, recurring pain points, and workflow patterns.
Explore prioritization, predictive alerts, and explainable recommendations.
Connect product changes with adoption, efficiency, conversion, and user outcomes.
Signals include urgency, missing context, user effort, operational impact, and time sensitivity.
Product Analytics
Understand engagement, navigation, feature adoption, task completion, and workflow drop-off.
Behavioral Insights
Combine quantitative data with research to understand why users behave a certain way.
AI-Assisted Research
Accelerate synthesis, theme identification, concept exploration, and hypothesis generation.
Outcome Measurement
Measure efficiency, adoption, retention, conversion, task completion, and decision confidence.
Human-centered. Insight-led. Outcome-focused.
A continuous product design process connecting research, organization, design, validation, and measurement.
Understand
Learn how users work and what the business needs.
Discover
Find patterns, pain points, and decision pressure.
Organize
Define information architecture and workflow priorities.
Design
Create experiences that simplify and guide action.
Validate
Test with users, learn quickly, and iterate.
Measure
Evaluate outcomes and improve the product over time.
