Work Experience
Different industries. One consistent approach to designing better experiences.
My career spans transportation technology, higher education, and enterprise platforms. Across each role, I have focused on understanding complex workflows, turning research into clear design direction, and creating scalable experiences that help people work more efficiently and make better decisions.
Led end-to-end product design for transportation operations platforms supporting dispatchers, freight brokers, drivers, and operational teams.
I designed and evolved an enterprise Dispatch Operations Platform, Carrier and Broker Operations Platform, and Android Driver App used to manage freight visibility, load assignment, driver communication, documentation, and operational decision-making.
I partnered with product owners, engineers, business leaders, analysts, QA teams, and end users to transform complex business requirements and operational workflows into scalable, user-centered product experiences.
- Led UX and UI design from research and problem definition through production-ready design.
- Translated business requirements and user research into actionable product direction.
- Created user flows, workflow diagrams, wireframes, high-fidelity interfaces, and interactive prototypes.
- Conducted qualitative research and usability testing supported by behavioral and quantitative product insights.
- Designed accessible interfaces aligned with enterprise design systems and product standards.
- Presented research findings and design recommendations to product stakeholders and leadership.
- Met with dispatchers, drivers, operations teams, and stakeholders to understand workflows and product needs.
- Worked with product managers to define requirements, priorities, and interaction patterns.
- Designed and prototyped new workflows in Figma.
- Reviewed concepts with users and stakeholders before development.
- Collaborated directly with engineering and QA throughout implementation.
- Evaluated released experiences and identified opportunities for continued product improvement.
Products designed during my time at CRST
A connected product ecosystem supporting transportation operations across desktop and mobile experiences.
Dispatch Operations Platform
Designed data-rich workflows for freight visibility, load assignment, equipment tracking, alerts, timelines, mapping, and operational coordination.
Explore Transportation Work →
Broker Operations Platform
Created workflows for freight tracking, booking, shipment visibility, billing, payments, and customer self-service.
View Enterprise Work →
Enterprise Driver App
Designed connected driver workflows supporting loads, communication, documents, compensation, weather, scheduling, and self-service tools.
Explore Driver Experience →Designing products for complex, real-time transportation operations.
Designed research-driven higher education experiences that helped prospective students move from exploration to enrollment with greater clarity.
My work combined user research, information architecture, content strategy, responsive UX, visual design, accessibility, and usability testing to simplify large, content-heavy university ecosystems.
I worked across admissions, academics, financial aid, housing, student life, and alumni content to create connected digital journeys aligned with both student needs and institutional goals.
- Conducted usability testing and qualitative research with students and stakeholders.
- Analyzed user behavior and content-discovery patterns across complex academic websites.
- Developed information architecture, user flows, wireframes, and interface concepts.
- Designed responsive high-fidelity experiences for prospective and current students.
- Created accessible experiences aligned with WCAG and ADA standards.
- Supported usability validation and design iteration before development and launch.
- Reviewed analytics, user behavior, content, and existing site structures.
- Collaborated with strategists, developers, university stakeholders, and enrollment teams.
- Mapped student journeys from program discovery through application.
- Created sitemaps, page structures, wireframes, and visual designs.
- Presented design recommendations and incorporated stakeholder feedback.
- Reviewed final implementations for usability, responsive behavior, and accessibility.
College and university digital experiences
Research-driven website redesigns focused on program discovery, enrollment journeys, accessibility, and content clarity.
Columbus State University
Redesigned the prospective-student experience around clearer program discovery, improved enrollment pathways, and accessible content architecture.
University Experience Portfolio
Designed experiences for institutions including Bluefield, Brescia, Columbus State, Fort Lewis College, UNC, Rutgers SC&I, Southeast Missouri State, Wake Forest, and additional higher education organizations.
Simplifying complex university websites around real student journeys.
Designed scalable enterprise marketing platforms and self-service digital tools for nationally recognized brands and their distributor networks.
I worked on co-op advertising portals that enabled dealers, distributors, and local businesses to create approved marketing materials, manage campaigns, access brand resources, and navigate complex reimbursement workflows.
This experience established much of my foundation in complex enterprise UX, multi-role systems, reusable interface patterns, workflow design, and cross-functional product collaboration.
- Conducted qualitative and quantitative research to understand user needs and workflow friction.
- Translated research into user flows, wireframes, prototypes, and high-fidelity interfaces.
- Designed scalable dashboard and portal experiences for large brand ecosystems.
- Created reusable interface patterns supporting multiple clients and use cases.
- Collaborated with product, engineering, account teams, and client stakeholders.
- Presented design solutions and reviewed final implementations.
- Reviewed client requirements and existing marketing workflows.
- Designed interfaces for dashboards, ad builders, campaign tools, and reporting systems.
- Created branded digital experiences within scalable platform frameworks.
- Worked closely with developers to define interactions and implementation requirements.
- Presented concepts to internal teams and client stakeholders.
- Refined designs based on business needs, user feedback, and technical considerations.
Enterprise platforms for globally recognized brands
Self-service tools that helped distributed marketing teams create consistent, approved advertising at scale.
Michelin Dealer Platform
Designed tools that enabled dealers to create brand-compliant advertising while simplifying campaign creation, approvals, and asset management.
View Michelin Case Study →
General Mills Ad Builder
Created scalable interfaces and workflows supporting brand-controlled marketing creation across distributed business users.
View General Mills Work →Building scalable enterprise experiences for distributed brands and users.
Every role strengthened how I approach complex product problems.
Understand the Work
Research users, workflows, systems, business requirements, and the decisions people need to make.
Find the Friction
Synthesize research to identify where complexity, information, or inefficient workflows create unnecessary effort.
Design for Clarity
Prototype and test solutions that simplify workflows and surface the information users need most.
Learn and Improve
Collaborate through implementation, evaluate outcomes, and use feedback as another source of product insight.
