About Lindi Wheaton

My design process is grounded in research, data, and clear decision making. Through user interviews, usability testing, workflow analysis, and analytics, I identify the insights that matter most, then translate them into focused user flows, scalable systems, and production ready designs. Starting with low fidelity concepts to align on goals and complexity, I refine solutions into high fidelity experiences that balance usability, accessibility, operational clarity, and technical constraints. The result is digital products that solve real problems, improve efficiency, and deliver measurable value for both users and the business.

I’ve led end to end design initiatives across responsive websites, enterprise SaaS platforms, operational systems, and mobile applications with a focus on clarity, efficiency, and measurable outcomes. At CRST, I designed dispatch and tracking workflows that reduced load assignment time by 18% and contributed to a 23% reduction in driver turnover. In higher education, my work supported student recruitment and accessibility improvements for institutions such as Fort Lewis College, Rutgers, and Bluefield College. I’ve also designed enterprise co op advertising platforms for global brands, enabling partners to execute campaigns efficiently while maintaining consistent brand standards.

As AI continues reshaping digital products and user expectations, I’m focused on applying human centered AI principles to workflow optimization, scalable product systems, and modern UX strategy. My work emphasizes usability, transparency, accessibility, and operational clarity to help organizations create digital experiences that support both users and business goals.

Beyond execution, I bring strong design leadership and cross functional collaboration. I’ve mentored designers, partnered closely with product and engineering teams, and championed inclusive, user centered practices throughout the design lifecycle. My approach balances strategy, systems thinking, and craft to deliver accessible, scalable solutions that support long term product growth.

Resume & Portfolio

Proficiencies

Senior UI/UX Designer focused on simplifying complex systems

My design process is grounded in research, data, and clear decision making. Through user interviews, usability testing, workflow analysis, and analytics, I uncover the insights that matter most and translate them into focused user flows, scalable systems, and production ready solutions.

Starting with low fidelity concepts to align on goals and complexity, I refine solutions into high fidelity interfaces that balance clarity, usability, accessibility, and system constraints. The result is digital products that solve real problems, improve efficiency, and deliver measurable value for both users and the business.