Web Design Johnston Iowa
High-Performing Web Design, UX/UI, SEO & Mobile Apps for Growing Businesses
I design and build high-performing websites and UI applications for Johnston, Iowa businesses that need customers to understand, trust, and take action—fast. My work blends qualitative + quantitative research, conversion-focused UX/UI, high-fidelity prototypes, GA4 analytics, and local SEO strategy so your site ranks in Johnston and across Iowa, loads quickly on mobile, and turns traffic into real leads.
Proven experience across transportation & logistics, higher education, manufacturing, and local services—turning complex workflows into intuitive, high-converting digital experiences.
Research that informs every design decision
Johnston and Iowa customers decide quickly—especially on mobile. I combine qualitative research (interviews, usability testing, task observation) with quantitative data (GA4 funnels, event tracking, scroll depth, conversion paths) to pinpoint friction. Then I translate insights into clearer page structure, stronger interaction patterns, and conversion-focused user interfaces.
This approach works whether you need a marketing website, a lead-generation landing page, a WordPress redesign, or a UI application that supports data-heavy workflows (dashboards, portals, internal tools).
Goals, constraints, stakeholder alignment, competitor scan, content + SEO gaps.
Buyer questions, usability tests, task flows, pain points that block conversion.
Funnels, drop-off, top pages, engagement quality, conversion paths by source.
What I track in GA4
- CTA clicks (calls, emails, quote buttons, booking)
- Form funnel (start → errors → submit)
- Service page engagement + scroll depth
- Internal search terms (content gaps → SEO opportunities)
- Conversion paths by source (SEO / ads / social / referrals)
Outcome: you’ll know what’s working, what’s confusing, and exactly where leads drop off—so improvements are targeted and measurable.
Set up tracking + SEOWebsites and UI applications built for clarity, speed, and conversion
This work highlights how I design and build websites and UI applications for Johnston and Iowa businesses that need users to understand, decide, and act—quickly. Whether it’s a marketing website or a data-driven portal, the focus stays the same: clear hierarchy, readable UI, fast performance, and conversion-ready pathways that support real business outcomes.
I’ve designed across transportation & logistics platforms, higher-ed websites, manufacturing and B2B experiences, and local business sites—so I’m comfortable balancing complex requirements with clean UX.
- Built for fast decisions: Above-the-fold clarity for Johnston and Iowa buyers.
- Scannable layouts: Intent-based sections that naturally guide users to contact.
- Accessible UI patterns: Contrast, typography, spacing, and form usability.
- Speed-minded design: Mobile-first performance decisions to reduce bounce.
- Analytics-ready structure: Events + funnels that measure leads (not vanity traffic).
Everything you need to launch a site that looks credible and converts
Built for Johnston, Iowa businesses that rely on calls, form submissions, bookings, and walk-ins. You get a polished design, clean UX, SEO-ready foundations, and GA4 measurement—so your website supports real, trackable growth across Iowa.
This isn’t “just a website.” It’s a conversion system: clear positioning, trust signals, frictionless contact paths, and analytics that show what’s working—so you can improve over time.
What you get
- Positioning + messaging: what you do, who it’s for, and why it matters—fast.
- User-focused structure: navigation, page hierarchy, and layouts that reduce confusion.
- Conversion-ready CTAs: calls, quotes, bookings, and forms placed where users decide.
- Trust-building content: proof, service areas, certifications, FAQs, and credibility cues.
- Mobile-first design: optimized for real-world browsing behavior in Johnston and across Iowa.
- Local SEO foundations: service pages, metadata, internal linking, and schema-ready structure.
- GA4 tracking: events + funnels to measure leads—not just traffic.
Optional add-ons: Google Business Profile support, content refresh, additional Iowa location pages, landing pages for campaigns.
Get a clear website planBuyer journey map & emotions
Johnston and Iowa customers don’t browse—they compare. I map the buyer journey to identify what users need at each stage, what emotions they’re experiencing (uncertainty → confidence), and what information removes hesitation. Then I design pages that surface trust signals early and guide users to a next step.
- Awareness: “Do they solve my problem?” → positioning, scannable services, clarity.
- Evaluation: “Can I trust them?” → proof, reviews, work samples, FAQs, credibility.
- Decision: “How do I start?” → frictionless CTAs, simplified forms, clear expectations.
This approach is especially effective for local services, professional firms, colleges and universities, and B2B companies across Iowa where trust and speed matter most.
Journey map & emotions (example)
| Stage | User question | Emotion | What we design |
|---|---|---|---|
| Awareness | “Do they solve my problem?” | Uncertainty | Clear positioning, scannable services, fast visual hierarchy |
| Evaluation | “Can I trust them?” | Comparison | Proof blocks, reviews, work samples, FAQs, credibility markers |
| Decision | “How do I start?” | Confidence | Frictionless CTAs, simple forms, clear expectations + response time |
Tip: Swap the visualization above with a journey map screenshot from Figma whenever you want—this layout supports both.
Validation & accessibility
I validate designs early—before build—so your website is usable, accessible, and clear for real people. This reduces rework, improves quality, and strengthens conversion performance for Johnston and Iowa audiences.
You’ll see your design through high-fidelity prototypes, usability feedback, and accessibility-focused checks—so the final build is easier to maintain and more effective for your customers.
- Prototype validation: confirm hierarchy, task paths, and interaction patterns before development.
- Usability testing: ensure Johnston customers can find services and take action without friction.
- Accessibility checks: headings, contrast, focus states, link clarity, and readable spacing.
- Form QA: field labels, errors, validation messages, and mobile-friendly completion.
- Responsive behavior: mobile-first layouts and tap targets that work on real devices.
What gets validated (and how it improves outcomes)
| Validation focus | What we check | Why it matters |
|---|---|---|
| Usability | Can users find services, pricing, and next steps quickly? | Less friction → higher CTA clicks and lead quality |
| Accessibility basics | Contrast, headings, link clarity, focus states, spacing | More inclusive + clearer scanning + fewer drop-offs |
| Forms | Labels, errors, validation messages, mobile completion | Higher completion rate and fewer abandonments |
| Navigation & IA | Does structure match how Iowa buyers search + decide? | Improves findability, SEO paths, and engagement |
| Responsive behavior | Tap targets, layout shift, sticky CTAs, device testing | Better mobile performance + lower bounce rate |
Replace placeholders with GA4 funnel metrics, usability scores, or accessibility check results. The layout is built to showcase proof cleanly.
UI/UX process & development lifecycle
A repeatable, end-to-end process that keeps strategy, design, and development aligned. Whether I’m building a Johnston website, redesigning a WordPress experience for an Iowa company, or designing a UI application, the work stays structured and measurable.
Discovery
Goals, audience, services, competitors, SEO opportunities, content gaps.
Output: scope, page plan, success metrics, and quick wins.
UX structure
IA, user flows, buyer-intent sections, CTA hierarchy, navigation.
Output: wireframes + conversion-first page flow.
UI design
High-fidelity UI, typography system, components, responsive patterns.
Output: polished UI screens and reusable modules.
Prototype
Interactive prototypes for stakeholder alignment and usability feedback.
Output: clickable flows that reduce risk before build.
Build & QA
WordPress build, layout QA, accessibility checks, performance review.
Output: launch-ready site with clean structure and tested UX.
Measure & improve
GA4 events + funnels, reporting, and iteration based on real behavior.
Output: an improvement roadmap tied to measurable outcomes.
Ready to improve your website or college program pages?
If your Johnston or Iowa-based organization’s website isn’t generating leads, ranking locally, or clearly communicating your value, I can help. I bring 15+ years of UX/UI and product design experience across transportation & logistics, higher education, manufacturing, colleges and universities, and local services—combining research, conversion-focused UI, SEO strategy, and analytics measurement.
- UX/UI-led web design: built around real buyer behavior and fast decision-making.
- Strategy-first structure: page planning, navigation, and CTA hierarchy before visuals.
- Local SEO for Iowa: service pages + intent targeting to improve visibility and ranking.
- GA4 instrumentation: calls, forms, bookings, funnels—so results are measurable.
- Scalable builds: WordPress templates and UI patterns that stay consistent as you grow.
Based in Johnston, Iowa. Available statewide and nationwide for teams that want professional design, clear UX, and measurable performance.
Phone: (563) 543-6433
Email: lindi@lindiwheaton.com
Request a quote or consultation
Share your goals, timeline, and what’s not working today. I’ll respond with clear next steps, recommended scope, and options that fit your Johnston or Iowa business needs.
Prefer email or phone? Reach out directly—I’m happy to talk through your project.
