Senior UI/UX Designer
Senior UI/UX Designer
Transportation Technology & Enterprise Systems
Cedar Rapids Steel Transportation, Inc. – March 2020 – January 2025
Led end-to-end product design for transportation operations platforms supporting dispatch, brokerage, and driver workflows. Designed and evolved an enterprise Dispatch Operations Platform, Broker Operations Platform, and Android Driver App used to manage freight visibility, load assignment, communication, and operational decision-making.
Partnered closely with product owners, engineers, business stakeholders, and end users to simplify complex workflows, improve operational efficiency, and create scalable experiences across enterprise and mobile platforms. Delivered user-centered solutions focused on operational visibility, workflow optimization, and real-time decision support.
Overview
Led end-to-end UX/UI design for enterprise transportation platforms, transforming complex operational workflows into streamlined, user-centered digital experiences aligned with business goals.
Translated business objectives and user insights into scalable UX strategies, intelligent workflows, and data-informed product experiences.
Conducted qualitative research supported by quantitative analytics to inform product strategy, improve usability, and reduce user friction.
Integrated AI-assisted tools and modern UX methodologies into product design workflows to accelerate ideation, prototyping, research synthesis, and experience optimization.
Created wireframes, journey maps, user flows, personas, and interactive prototypes across web and mobile platforms to support intuitive, user-centered design decisions.
Designed high-fidelity interfaces aligned with WCAG accessibility standards, brand systems, and scalable design patterns to ensure consistent and inclusive user experiences.
Collaborated cross-functionally with product, engineering, and operations teams to align user experience strategy with business and technical objectives.
Developed and maintained scalable design systems and component libraries to ensure consistency across complex SaaS, mobile app and enterprise applications.
Maintained structured Figma documentation with component-level annotations to streamline developer handoff and implementation.
Designed a centralized, secure internal platform to streamline freight management, load tracking, shipment booking, and access to critical operational resources.
Delivered production-ready assets, detailed specifications, and annotated Figma documentation to support efficient developer collaboration and implementation.
Utilized tools including Adobe Creative Cloud, Jira, Confluence, Google Analytics, Hotjar, UX Pilot, and Miro, along with AI platforms such as ChatGPT, Claude, and Gemini to support UX workflows, rapid prototyping, research analysis, and cross-functional collaboration.
Applications & Projects
Led end-to-end UX and product design for a transportation operations ecosystem supporting drivers, dispatchers, freight brokers, and internal operations teams.
Driver Mobile App – Mobile experience for load management, route visibility, document capture, communication, pay transparency, and driver self-service.
Dispatch Operations Platform – Enterprise system supporting freight visibility, load assignment, equipment management, operational workflows, and real-time decision-making.
Carrier & Broker Operations Platform – External platform providing shipment visibility, load tracking, booking workflows, and operational collaboration for transportation partners.
Partnered closely with product owners, engineers, architects, business stakeholders, and end users to translate complex transportation workflows into intuitive experiences. Applied user research, workflow strategy, interaction design, prototyping, and UI design to improve operational visibility, workflow efficiency, and decision support across the transportation ecosystem.
Key Outcomes:
