About Lindi Wheaton

With 18 years of experience in enterprise product design, I specialize in creating intelligent, user-centered digital experiences that simplify complex workflows and improve operational efficiency. My work spans enterprise SaaS platforms, operational systems, mobile applications, and responsive websites with a focus on usability, scalability, accessibility, and measurable business outcomes.

My design process combines research, analytics, systems thinking, and AI-informed product strategy to identify friction points, optimize workflows, and improve how people interact with technology. Through user interviews, workflow analysis, usability testing, behavioral insights, and cross-functional collaboration, I translate complex business requirements into intuitive, scalable product experiences built for real-world environments.

Throughout my career, I’ve led end-to-end design initiatives across logistics, operations, higher education, and enterprise software. At CRST, I designed dispatch and tracking workflows that reduced load assignment time by 18% and contributed to a 23% reduction in driver turnover. In higher education, my work supported accessibility improvements and student recruitment initiatives for institutions including Fort Lewis College, Rutgers, and Bluefield College. I’ve also designed enterprise co-op advertising platforms for global brands, enabling partners to efficiently manage campaigns while maintaining brand consistency across distributed systems.

As AI continues reshaping digital products and operational workflows, I’m focused on applying human-centered AI principles to intelligent systems, workflow automation, and modern product strategy. My work emphasizes clarity, usability, transparency, and operational visibility to help organizations build scalable digital experiences that support both users and business goals.

Beyond execution, I bring strong product thinking, systems-level design, and cross-functional leadership. I collaborate closely with stakeholders, product teams, and engineers to align user needs, technical constraints, and business objectives into cohesive, scalable solutions designed for long-term growth.

Resume & Portfolio

Proficiencies

Senior UI/UX Designer focused on simplifying complex systems

My design process is grounded in research, data, and clear decision making. Through user interviews, usability testing, workflow analysis, and analytics, I uncover the insights that matter most and translate them into focused user flows, scalable systems, and production ready solutions.

Starting with low fidelity concepts to align on goals and complexity, I refine solutions into high fidelity interfaces that balance clarity, usability, accessibility, and system constraints. The result is digital products that solve real problems, improve efficiency, and deliver measurable value for both users and the business.