Designed user-friendly co-op advertising portals for brands including General Mills, Michelin, Timberland, Butler, and Pella, enabling distributors to create brand-compliant ads and submit reimbursement claims.
Overview
Designed co-op advertising portals for brands including General Mills, Michelin, and Pella.
Led end-to-end UI/UX design informed by qualitative and quantitative user research.
Mapped user journeys and translated requirements into user flows, wireframes, and high-fidelity UI.
Built interactive prototypes and conducted usability testing to validate concepts and reduce friction.
Collaborated cross-functionally with product managers, engineers, and key stakeholders.
Designed responsive, scalable interfaces aligned with established brand standards.
Ensured full compliance with WCAG and ADA accessibility guidelines.
Delivered inclusive, SEO-optimized digital experiences across devices.
Presented research-backed design solutions and prototypes to senior leadership.
Validated final implementations against design specifications and user needs.
Brand Experience: American Standard, Benjamin Moore Paint, General Mills, John Deere, Kimberly Clark, Michelin, Pella Windows, Schneider Electric, Trane, Timberland, Tamko and 2007 Golf Masters Champion: Zach Johnson.
