Service · UX Audit

UX audits that uncover friction and turn usability issues into measurable improvements

If users are abandoning forms, getting stuck in onboarding, or missing key actions, a UX audit is the fastest way to find out why. I evaluate your website or web application for usability, conversion blockers, and accessibility gaps—then deliver a prioritized fix plan your team can implement.

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Heuristic evaluation Form + funnel review WCAG 2.2 AA checks GA4 measurement plan

Where UX audits create the fastest wins

UX issues often hide in plain sight: unclear hierarchy, inconsistent buttons, confusing steps, or form errors that cause silent abandonment. An audit reveals the exact moments users hesitate, fail, or leave—so you can fix what matters first.

Stop drop-offs

Reduce abandonment in forms, checkout, onboarding, and quote requests.

Prevent errors

Improve labels, validation, error states, and recovery paths.

Strengthen accessibility

Address contrast, focus, keyboard, structure, and form requirements.

Make improvements measurable

Align fixes to KPIs and GA4 events/funnels for before/after reporting.

Common audit targets

High-impact flows

Lead forms, quote requests, contact flows
SaaS onboarding + activation
Checkout, cart, payment, account creation
Portals: search, upload, approvals, task completion
Navigation, IA, content clarity, CTAs

Usability

Heuristics

Conversion

Drop-offs

Accessibility

WCAG

Analytics

GA4

What you receive

Concrete deliverables: not vague advice. Everything is prioritized, documented, and ready to implement.

UX audit report

Findings with screenshots, severity, and recommendations across key pages and flows.

Audit Report Page

Priority order (quick wins → strategic)
Severity + user impact
Clear “what to change” guidance

Conversion + form fixes

Reduce abandonment by improving labels, validation, CTAs, and step-by-step flow clarity.

Form Issues + Fixes

Inline validation patterns
Error recovery + confirmations
CTA and page flow improvements

Accessibility checklist

WCAG 2.2 AA aligned review with practical fixes for usability and compliance risk reduction.

WCAG Findings

Contrast, focus, structure, labels
Keyboard behavior + state clarity
Tap targets and readability

Measurement plan

GA4 event recommendations and funnel mapping to measure improvement after fixes ship.

GA4 Events + Funnel

Events tied to your KPIs
Funnel steps for drop-off visibility
Before/after comparison setup

Audit options

Choose the scope that matches where you’re losing users. Most teams start small, then expand.

Quick UX Audit

Best for a single high-impact flow.

1 primary flow (ex: quote form, signup, checkout)
Heuristic evaluation + conversion review
Top issues + quick wins (priority order)
Accessibility spot-check (critical issues)

Start Quick Audit Ideal for fast fixes.

Most requested

Standard UX Audit

Best for websites and SaaS products with multiple paths.

Up to 3 flows or sections (site + app)
Heuristics + IA + content clarity review
Form UX review + error states
WCAG 2.2 AA aligned checklist
GA4 measurement recommendations

Start Standard Audit Best value scope.

Deep-Dive UX Audit

Best for complex portals and workflow-heavy products.

Multi-flow audit (task inventory approach)
Edge cases: empty, loading, error, success states
Component consistency + pattern gaps
Detailed accessibility findings + fixes
Figma-ready UI fix recommendations (optional)

Start Deep-Dive Ideal for portals.

How the audit runs

A structured workflow designed for speed, clarity, and implementation-ready outputs.

1. Kickoff + scope

Define goals, KPIs, user types, and the flows that matter most.
2. Review + evidence

Heuristics, IA review, content clarity, and analytics signals (GA4 if available).
3. Accessibility checks

Contrast, focus, keyboard patterns, labels, and structural issues.
4. Prioritize fixes

Rank issues by impact, effort, and risk—quick wins first.
5. Handoff

Share your audit report, implementation notes, and measurement plan.

FAQ

A few quick answers to common UX audit questions.

What’s the difference between a UX audit and UX research?

A UX audit evaluates your current experience using usability heuristics, conversion review, and accessibility checks. UX research adds direct user evidence (testing/interviews). Many teams start with an audit, then add testing to validate changes.

Do I need GA4 set up for this to work?

No. If GA4 is available, I’ll use it to validate drop-offs and behavior signals. If it isn’t, I’ll recommend an event and funnel plan so your improvements can be measured after implementation.

Can you audit internal portals and workflow tools?

Yes—portals, dashboards, and task-heavy apps are ideal for audits because small usability issues create outsized time loss and errors. I focus on task completion, edge cases, and consistent UI states.

Will you redesign screens or just provide findings?

The core deliverable is a prioritized audit report. If you want, I can add Figma-ready UI fixes for the highest-impact screens (forms, onboarding, key workflows) to accelerate implementation.

ux audit · usability review · conversion optimization

Ready to fix the drop-offs and improve task completion?

Share your URL (or product access), your top flow, and what “success” means. I’ll follow up with a clear audit scope and next steps.

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