2019 Folio: Eddie and Ozzie Awards - Best in Show Award Winner

UX Analytics GA4

UX Analytics + GA4

Qualitative    •     Quantitative     •     UX Research     •     Data-Driven
Service · UX Analytics & GA4

UX Analytics + GA4 tracking that proves what’s working—and what’s costing you conversions

I help teams measure user behavior with Google Analytics 4 (GA4) so UX improvements can be counted and compared. This service focuses on event tracking, funnels, form analytics, and conversion measurement—so you can pinpoint drop-offs, reduce friction, and prioritize changes that impact revenue, leads, and task completion.

Whether you’re running a marketing website, a portal, or a workflow-heavy SaaS product, I translate business goals into clean measurement plans: what to track, how to structure events, and how to read the data to make better UX decisions.

What You Get Use Cases Process
GA4 events Funnels Form drop-offs UX KPIs Dashboards

What UX Analytics improves

Most teams can’t answer basic questions with confidence: Where do users drop? Which pages drive leads? Which form fields cause abandonment? UX analytics fixes that by creating a measurable view of the user journey.

Conversion clarity
Track sign-ups, form submissions, bookings, purchases, and key micro-conversions.
Funnel + drop-off visibility
See where users abandon—and which steps need UX fixes.
Task completion measurement
Measure time-to-complete, retries, errors, and high-frequency actions.
Better prioritization
Stop guessing—use data to decide what to redesign first.
Common analytics issues

What I fix

  • GA4 is installed but events aren’t meaningful or consistent.
  • Conversions are missing (or double-counted) and attribution is unclear.
  • Funnels can’t be built because events and parameters aren’t structured.
  • Form drop-offs aren’t measurable, so abandonment is a mystery.
  • Teams lack a dashboard that ties UX metrics to business KPIs.
Track
Leads
Track
Forms
Track
Funnels
Track
Retention

High-impact GA4 use cases

Where UX Analytics creates fast wins and better decisions.

Lead gen + forms

  • Form start → field errors → submit success
  • CTA clicks (phone, email, schedule)
  • Drop-off by page + device

Checkout + conversion funnels

  • Step-by-step funnel tracking
  • Abandonment + recovery points
  • Validation and error events

Portals + workflow apps

  • Task completion + time-on-task
  • Feature usage + adoption
  • Friction signals (retries, backtracks)

Content + SEO performance

  • Scroll depth + engagement
  • Top entry pages + intent
  • Conversion contribution by page

What you get

A measurable UX analytics foundation with clean tracking and actionable insights.

Deliverable What you get Why it matters
Measurement plan Goals, KPIs, conversions, and event taxonomy Aligns analytics with real business outcomes
GA4 event spec Event names, parameters, triggers, and definitions Prevents messy tracking and enables funnels
Funnels + conversion setup Key funnels (forms, checkout, onboarding) configured Pinpoints drop-offs and unlocks optimization
Quality audit Validation to prevent duplicates, gaps, and misfires Increases trust in your reporting
Dashboard (optional) Looker Studio view of KPIs and UX signals Makes insights visible across your team

Example GA4 events (template)

Use these patterns for consistent UX analytics across pages and products.

Event
form_start
params: form_id, page_path, referrer
Event
form_error
params: form_id, field_name, error_type
Event
form_submit
params: form_id, success, method
Event
cta_click
params: cta_label, location, page_path
Event
task_complete
params: task_name, duration_ms, retries
Event
step_view
params: funnel_name, step_index, step_name

UX Analytics & GA4 process

A structured setup that leads to trustworthy data and better UX decisions.

  1. 1. Discovery + goals

    Define what success means and what actions should be measurable.

    • Business goals + conversions
    • Top tasks + primary funnels
    • Current GA4 review (if installed)
  2. 2. Measurement plan

    Map the user journey into trackable events and KPIs.

    • Event taxonomy + naming rules
    • Parameters that support segmentation
    • Conversion definitions + guardrails
  3. 3. Implementation support

    Provide event specs for dev (GA4 + GTM) and validate tracking.

    • GTM triggers + tags (as needed)
    • QA: duplicates, missing events, misfires
    • Cross-device checks
  4. 4. Funnels + reporting

    Build funnels and views that highlight UX friction and conversion impact.

    • Form funnel or checkout funnel setup
    • Top paths + drop-off points
    • Segment by device/source/page
  5. 5. Insights + recommendations

    Turn data into actions—prioritized UX fixes and experiments.

    • Quick wins + strategic improvements
    • Hypotheses tied to metrics
    • Testing/iteration plan
  6. 6. Ongoing optimization (optional)

    Maintain tracking and improve performance over time.

    • Monthly KPI review
    • Funnel improvements
    • Backlog of UX experiments

FAQ

Quick answers about GA4 tracking and UX analytics.

Do you install GA4 for me?
I can guide implementation or work with your developer. Many teams already have GA4 installed—this service focuses on making tracking meaningful: events, conversions, funnels, QA, and reporting.
What if I don’t have Google Tag Manager (GTM)?
That’s okay. GTM is helpful for flexible tracking, but event specs can be implemented directly in code as well. I’ll recommend the cleanest approach based on your stack.
Can you measure form field errors and abandonment?
Yes—when feasible with your form setup. We can track form start, field errors, step progression, submit attempts, and submit success to identify the most expensive friction points.
How do you connect analytics to UX changes?
We define success metrics first, then track before/after performance using GA4 events and funnels. That makes UX improvements defensible and easier to prioritize.
ux analytics · ga4 · conversion tracking

Hire a UX Designer who makes analytics usable—and action-ready

If you’re guessing where users drop off, I’ll help you build a clean GA4 measurement plan, set up funnels, and turn behavior data into prioritized UX improvements that increase conversion and task completion.

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