Service · Product Design

Product design that turns complex workflows into clear, shippable UX/UI

I design digital products that help users complete tasks faster, with fewer errors and less confusion—especially in workflow-heavy software, portals, dashboards, and B2B SaaS. From discovery to high-fidelity UI, I create product experiences built for clarity, consistency, and measurable outcomes.

This service blends UX strategy, interaction design, and UI systems so your team can ship confidently. You’ll get thoughtful user flows, polished screens, edge-case states, and handoff-ready components—designed to align with engineering constraints and real-world usage.

What You Get Capabilities Process

UX strategy User flows UI systems Design systems GA4 measurement

What product design improves

Product UX fails when users can’t find actions, flows don’t match real-world behavior, and UI becomes inconsistent over time. I design around task completion, decision clarity, and predictable patterns so products scale without creating friction.

Workflow speed

Reduce steps, make the next action obvious, and keep users moving.

Consistency + quality

Reusable components, clear states, and patterns that engineers can implement.

Error prevention

Design validation, confirmations, and recovery flows that reduce rework.

Measurable outcomes

Tie UX improvements to GA4 events, funnels, and KPI tracking.

Common product design challenges

Problems I solve

Users get stuck in complex forms, multi-step flows, or onboarding.
Dashboards and portals are busy, inconsistent, or hard to scan.
Edge cases are missing (empty, loading, error, success states).
UI patterns drift over time, causing confusion and dev rework.
Teams ship features without clear metrics or usability validation.

Focus

Task flows

Focus

IA + content

Focus

UI system

Focus

Analytics

Capabilities

A full product design scope—tailored to where you are now (new build, redesign, or optimization).

UX strategy + discovery

Stakeholder interviews + goals
User needs + task inventory
Heuristic evaluation + research review

Information architecture

Navigation models + structure
Content hierarchy + clarity
Taxonomy, search, filters

Interaction design

User flows + edge cases
Form design + validation
States: loading, empty, error, success

UI design + prototypes

High-fidelity UI in Figma
Clickable prototypes for review
Accessibility-first typography + contrast

Design systems

Component libraries + tokens
Pattern documentation
Consistency rules for scale

Measurement + iteration

GA4 event suggestions + funnels
Usability test findings (as needed)
Post-launch UX optimization plan

What you get

Implementation-ready deliverables for product teams—clear, documented, and measurable.

Deliverable	What you get	Why it matters
Product UX audit (optional)	Findings + prioritized fixes for key workflows	Targets friction and reduces rework early
User flows + edge cases	Happy paths, alternate paths, error recovery	Prevents drop-offs and supports real usage
High-fidelity UI (Figma)	Screens, states, and component-ready layouts	Speeds build and improves consistency
Design system elements	Components, tokens, patterns, documentation	Scales your UI without visual drift
Measurement plan	GA4 events + funnels aligned to KPIs	Proves impact with before/after metrics

Product design process

From discovery to handoff—built for agile product teams and shipping cadence.

1. Discover

Align goals, users, and constraints so the product solves the right problem.
- Stakeholder inputs + success metrics
- Task inventory + workflow mapping
- Heuristic scan + analytics review (if available)
2. Define

Clarify what must be true for users to succeed.
- UX requirements + acceptance criteria
- Information hierarchy + content needs
- Measurement plan outline
3. Design

Create flows, UI patterns, and screens that are consistent and usable.
- User flows + edge cases
- High-fidelity UI in Figma
- States: loading, empty, error, success
4. Validate

Confirm the design works with quick feedback loops.
- Prototype reviews + usability checks
- Accessibility pass (WCAG-informed)
- Iteration with clear rationale
5. Handoff

Deliver specs developers can build confidently.
- Component notes + annotations
- Design system guidance
- QA support to reduce rework
6. Measure + iterate

Track real impact and refine based on data.
- GA4 event + funnel implementation guidance
- Post-launch findings review
- Optimization backlog for next sprints

FAQ

Quick answers for product teams building or redesigning software.

Do you work on new products or redesigns?

Both. I can support early-stage product discovery and MVP design, or modernize an existing product by redesigning key workflows, improving UI consistency, and strengthening your design system.

Can you plug into an agile team?

Yes. I work well with product managers and engineers in sprint-based environments—shipping incremental improvements with clear specs, documented states, and measurable success criteria.

Do you create design systems?

Yes. I can build or extend a design system (tokens, components, patterns, states) to reduce design drift and speed up development across teams and product areas.

How do you keep results measurable?

I align UX work to KPIs (completion, drop-offs, time-on-task, error rates) and recommend GA4 events and funnels so improvements can be counted and compared after launch.

product design · ux/ui · design systems

Hire a Product Designer who ships clear, scalable UX/UI

Tell me what you’re building—SaaS, portal, workflow tool, or platform. I’ll follow up with a smart scope, a clear plan, and the fastest path to a usable, measurable product experience.

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