Web Design
Web design that turns traffic into leads—with clarity, trust, and clean UX
I design modern marketing websites and service pages that feel polished, load fast, and guide visitors to the next step. The goal is simple: reduce bounce, increase clarity, and improve conversion.
You’ll get a conversion-focused page structure (hero, proof, benefits, process, CTA), accessible UI patterns, and implementation-ready guidance so your site stays consistent as it grows.
What web design improves
Websites underperform when messaging is unclear, pages feel dated, mobile UX is cramped, and CTAs don’t map to intent. I design web experiences that are clean, scannable, and conversion-ready—so visitors understand the value fast and take action.
Problems I solve
- High traffic but low lead conversion.
- Pages that feel dated or inconsistent.
- Mobile layouts that are cramped or hard to scan.
- Unclear CTA hierarchy and weak proof.
- Accessibility gaps (contrast, focus, readability).
Web design showcase
A curated set of web examples—organized by type so visitors can scan fast. Replace image URLs with your portfolio screenshots.
Featured
Web design built to improve program discovery and drive action
Research, information architecture, design systems, and validation—used to improve program discovery, clarify admissions pathways, and strengthen accessibility across devices. The result is a clean layout system with stronger hierarchy, proof, and CTA placement so visitors grasp the value fast and move forward with confidence.
- Sesearch & discovery: Uncover user intent, content gaps, and decision blockers that impact program discovery and admissions clarity.
- Information architecture (IA): Organize content into clear pathways so users can quickly find programs, requirements, and next steps.
- Design system & layout structure: Apply consistent spacing, typography, and components to create strong visual hierarchy across pages and devices.
- Accessibility & validation: Design and validate for readability, contrast, focus states, and mobile usability to support inclusive access.
- Proof & CTA optimization: Place credibility signals and calls to action where users are ready to decide—so value is understood fast and action feels obvious.
Service pages
Structured sections that make the offer clear and move visitors toward contact.
Hero + Proof Layout
Clear promise, quick credibility, and a primary CTA above the fold.
Benefits + Outcomes
Scannable value props that reduce confusion and reinforce ROI.
Process + FAQ
Set expectations and remove objections before the contact form.
Before and after websites
Web design scope tailored to your goals—new build, redesign, or conversion cleanup.
Rutgers School of Communication and Information
Before: Disconnected layouts and dense content made it hard for students to find key information.
After: A streamlined, accessible interface improved clarity, navigation, and task completion across devices.
Bluefield College
Before: Outdated layouts and inconsistent navigation made it difficult for prospective students to explore programs.
After: A modern, conversion-focused experience improved clarity, trust, and engagement across devices.
Fort Lewis College (Admissions)
Redesigned the admissions experience to simplify program discovery, reduce friction, and guide prospective students confidently from exploration to application.
Columbus State University
Designed a clearer admissions pathway that helps prospective students quickly understand requirements, explore programs, and take action with confidence.
Capabilities
Every website has a different job to do—and your scope should reflect that. I tailor each web design engagement based on where you are today and what you need the site to accomplish next.
Whether you’re launching something new, modernizing an existing site, or fixing conversion and usability issues, the work is scoped intentionally to support your business goals—not forced into a one-size-fits-all package.
Website audit + quick wins
- UX + content clarity review
- Conversion friction findings
- Prioritized improvement plan
Page structure + layout system
- Hero, proof, benefits, CTA patterns
- Scannable section hierarchy
- Reusable layout components
Conversion UX
- CTA hierarchy + decision flow
- Proof placement + objection handling
- Form patterns + microcopy
Responsive web UI
- Mobile-first sections + spacing
- Component consistency across pages
- Accessible UI patterns
Design system alignment
- Tokens, typography, spacing rules
- Reusable section patterns
- Visual drift prevention
SEO-ready design structure
- Clear H1/H2 hierarchy
- Intent-matched section flow
- Accessibility + performance basics
What you get
Implementation-ready deliverables for launching (or improving) a conversion-focused website.
| Deliverable | What you get | Why it matters |
|---|---|---|
| Website audit (optional) | Conversion + clarity findings, prioritized fixes | Improve the biggest drop-off points first |
| Page layout system | Section patterns for home, service, landing pages | Keeps pages consistent and scalable |
| High-fidelity web UI | Design-ready screens + responsive guidance | Reduces rework during build |
| Conversion UX updates | CTA hierarchy, proof blocks, form improvements | Turns visitors into leads more reliably |
| Handoff notes | Specs, behaviors, section rules, QA notes | Build faster with fewer surprises |
Web design process
A lightweight process that keeps decisions focused, conversion-ready, and shippable.
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1. Audit
Review what’s working, what’s unclear, and where visitors drop.
- Page + funnel review
- Messaging and CTA hierarchy check
- Mobile + accessibility scan
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2. Structure
Define the page flow based on intent and decision points.
- Section order + content plan
- Proof + objection handling
- Primary CTA and secondary paths
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3. Design
Create clean, modern web UI with responsive rules.
- High-fidelity page layouts
- Reusable sections + components
- Form and CTA patterns
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4. Optimize
Refine for clarity, speed, accessibility, and conversion.
- Readability + hierarchy pass
- Mobile spacing and tap targets
- SEO-friendly heading structure
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5. Handoff
Deliver specs and guidance your developer can build from.
- Responsive rules + spacing notes
- Component behaviors
- QA checks to prevent drift
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6. Iterate
Improve performance over time with data and refinements.
- A/B test ideas (if applicable)
- CTA and content refinements
- New page types as you grow
FAQ
Quick answers for teams improving web design and conversion.
Is this web design or web development?
Can you redesign just one page (like a service page)?
Will this help with SEO?
Do you design for accessibility?
Hire a Web Designer who builds pages that convert
Tell me what you’re trying to improve—more leads, better clarity, a modern refresh, or a new landing page. I’ll follow up with a clear scope and the fastest path to a site that performs.
