Designed user-friendly advertising portals for co-op programs used by brands like John Deere, Michelin, and Pella—enabling distributors to customize brand-compliant ads and claim co-op reimbursements.
Overview
Translated business requirements and research into user flows, low-fidelity designs, high-fidelity designs, prototypes, usability testing, and final deliverables — supported by personas, storyboards, and site maps.
Partnered with cross-functional teams to deliver responsive, intuitive user interface designs that clearly conveyed brand messaging while improving accessibility and adaptability for diverse users.
Strictly adhered to brand guidelines, WCAG standards and ADA regulations.
Presented solutions to developers and senior management to ensure alignment and implementation accuracy.
Validated that the final product aligned with design specifications and effectively addressed user needs.
