Work Experience

Work Experience

🏢 Explore My Journey: From Concept to Impact – See How My Experience Drives Exceptional Design!

Senior UX/UI Designer

Cedar Rapids Steel Transportation, Inc. (CRST)

March 2020 – January 2025

Led end-to-end UX/UI design for three transportation and logistics platforms—Driver F1rst mobile app, Vantage, and Compass—delivering user-centered functionality, visual consistency, and intuitive interfaces across data-intensive SaaS applications and native iOS and/or Android platforms.

Conducted and applied user research, analytics, and usability testing for design optimization.
Translated business requirements and research into user flows, low-fidelity designs, high-fidelity designs, prototypes, usability testing, and final deliverables — supported by personas, storyboards, and site maps.
Created a centralized and secure platform within the organization designed to streamline freight management, track loads, book shipments, and provide access to essential resources.
Facilitated or participated in design sprints, workshops, and critiques.
Communicated design choices clearly to both technical and non-technical audiences.
Collaborated with project managers, developers, QA, data analysts, and leadership to align on design intent and ensure accurate, user-centered implementation across digital products.
Maintained clear and effective design documentation in Figma, using component-level annotations to support accurate and efficient developer handoffs.
Delivered production-ready designs under tight timelines.
Proficient in design tools including Figma (with AI-powered features), Sketch, and Adobe XD.
Experienced with Atlassian products such as Jira and Confluence, complemented by a solid understanding of front-end development fundamentals (HTML, CSS, JavaScript). Skilled in user research and analytics tools like Google Analytics, UserTesting, Hotjar, and Dovetail.

UX and Website Designer

Stamats

February 2018 – February 2020

Crafted intuitive, accessible websites for colleges and higher education institutions, tailored to institutional priorities to enhance user experience and positively influence student recruitment.

Conducted website usability testing and user research with students to analyze interaction patterns and user behaviors.
Synthesized user insights into targeted, user-centered design improvements that support increased student enrollment.
Translated business requirements and research into user flows, low-fidelity designs, high-fidelity designs, prototypes, usability testing, and final deliverables — supported by personas, storyboards, and site maps.
Designed and crafted intuitive, accessible, and elegant websites for academic institutions that integrated learning platforms across financial aid, tuition, degrees, course enrollment, housing, campus life, and alumni—enhancing user experience while positively influencing student recruitment efforts.
Crafted responsive, SEO-optimized, and accessible websites compliant with WCAG standards and ADA guidelines, improving usability and search visibility.
Colleges and Higher Education Website Experience: Bluefield, Brescia, Columbus State, Fort Lewis College, University of North Carolina, North Orange Continued Education, Rutgers School of Communication and Information, Southeast Missouri State College and Wake Forest University.

UX and Web Designer

Channel Fusion: Co-Op Partner/Channel Marketing

August 2009 – June 2016

Designed user-friendly advertising portals for co-op programs, allowing distributors to easily create brand-compliant ads and submit them for reimbursement through their marketing funds.

Designed wireframes, interactive prototypes, and low- and high-fidelity mockups for the advertising builder application to communicate user interface concepts and user journeys to senior management.
Collaborated cross-functionally with developers, product owners, and stakeholders to ensure design solutions aligned with business goals, technical feasibility, and user needs.
Applied strict WCAG and ADA accessibility standards to create inclusive, SEO-optimized, and responsive digital experiences that improved usability and broadened audience reach.
Presented design concepts, prototypes, and research findings to senior leadership, effectively influencing product roadmaps and securing buy-in for user-centered solutions.
Validated that the final product met design specifications while effectively addressing user needs.
Brand Experience: American Standard, Benjamin Moore Paint, General Mills, John Deere, Kimberly Clark, Michelin, Pella Windows, Schneider Electric, Trane, Timberland, Tamko and 2007 Golf Masters Champion: Zach Johnson.